The challenge for any business hoping to last for years to come is to provide something above and beyond what their competition is able to provide. This isn’t an insurmountable task, but it does takes dedication and commitment to success. Sound overwhelming? It shouldn’t! I’ve found that a great goal and starting point is to offer your client something that cannot be bought: integrity.
Striving to show your customers that you consistently do what is right by them (remember, the “right” option and the easiest option are often two different things) is a sure-fire way to gain lasting trust. Challenge yourself to meet obligations, remain honest without exception, and be upfront when issues inevitably arise, and you will find success. Integrity is your key!